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February 8, 2011
Fujitsu Semiconductor Limited

Fujitsu Releases 6th Generation of Milbeaut Imaging Processors

- Realizes high-speed continuous shooting at 8 frames per second and high-resolution Full Hi-Vision movies (1920 X 1080 pixels) -

Yokohama, Japan, February 8, 2011 — Fujitsu Semiconductor Limited today announced the development of MB91696AM, the newest model in the Milbeaut series of advanced imaging processors. Samples of the new model will begin shipping in April 2011.

MB91696AM represents the sixth generation of the Milbeaut image processing algorithm, which has been widely adopted due to its high reliability, allowing both high-speed continuous shooting at 8 frames per second (at a 14 megapixel resolution) and higher video quality. Furthermore, MB91696AM is equipped with a newly-developed Full HD H.264 codec engine, enabling clear, low-noise recording of high-resolution Full Hi-Vision movies (1920 X 1080 pixels).

By advancing the development of these proprietary technologies, Fujitsu has been able to achieve a balance between quality and speed for both high-resolution video and still photography, thereby enabling camera solutions to be developed using a single chip.

In recent years, the shift toward high-definition technology in the market for AV devices, including digital cameras, mobile phone cameras, and digital camcorders, has been accompanied by heightened demand for increasingly higher resolutions for capturing high-speed photographs and HD movies. Using conventional technology, however, it still remains a challenge to quickly handle dramatically-increased processing volumes of high-resolution images.

Figure 1. MB91696AM (13mm × 13mm)

Figure 1. MB91696AM (13mm×13mm)

Larger View

Fujitsu Semiconductor has responded to these challenges by enhancing its proprietary Milbeaut image processing algorithm and H.264 Full HD codec engine, thereby meeting the high-resolution needs of users, from still images to HD movies, using a single chip.

MB91696AM represents the sixth generation of the Milbeaut image processing algorithm. Milbeaut is an image processor that has been widely adopted in digital cameras, mobile phone cameras and other devices since its release in 2000. MB91696AM features a significantly-improved image processing algorithm that enables higher image quality and processing performance. At the same time, the processor is equipped with two ARM® processors, an industry-standard CPU core, and features continuous photography performance approximately five times that of previous Fujitsu products.

In addition, Fujitsu Semiconductor has performed a complete optimization of its Full HD H.264 codec engine. The new engine enables the capturing of high-resolution images through a proprietary image processing algorithm, which was developed in collaboration with Fujitsu Laboratories Limited. In addition, with an architecture that significantly reduces data-transfer volumes, the processor reduces energy consumption.

In the future, Fujitsu Semiconductor plans to bring the product to the global market while continuing to develop high-resolution, high-performance, and energy-efficient products.

This product was jointly developed by Fujitsu VLSI Limited, Fujitsu Microelectronics Solutions Limited, and Fujitsu Laboratories Limited.

Sample Price and Release Schedule

Product Sample Price Sample release schedule
MB91696AM 3,000 Yen From April 2011

Sales Target

1 million units/month from 2011 (Mass-product)

Features of MB91696AM

  1. Sixth generation Milbeaut image processing algorithm
    The sixth generation Milbeaut image processing algorithm improves image processing flow, performs real-time noise correction and filter processing, and achieves even higher image quality. This allows continuous shooting speeds of roughly five times that of previous Fujitsu products, making it possible to shoot 8 frames per second at 14 megapixels and 5.5 frames per second at 20 megapixels.
  2. Enhanced Full HD H.264 codec engine developed specifically for digital cameras
    Fujitsu Semiconductor has developed a new H.264 codec engine designed specifically for digital cameras. This engine is based on the H.264 codec engine algorithm, originally developed by Fujitsu Laboratories Limited and now employed in a large number of AV devices.
    This engine produces high-quality images while removing video-specific noise.
  3. Equipped with dual ARM® processor cores
    MB91696AM is equipped with two ARM® processors, which are commonly used in mobile phones and other devices, thereby enabling the parallel processing of image applications. Having separate cores capable of operating independently from each other contributes greatly to digital camera response speeds and other performance. In addition, a wide variety of middleware and development environments can be employed, helping to reduce customers' development burden.


About Fujitsu Semiconductor

Fujitsu Semiconductor Limited designs, manufactures, and sells semiconductors, providing highly reliable, optimal solutions and support to meet the varying needs of its customers. Products and services include microcontrollers, ASICs, ASSPs, and power management ICs, with wide-ranging expertise focusing on mobile, ecological, automotive, imaging, security, and high-performance applications. Fujitsu Semiconductor also drives power efficiency and environmental initiatives. Headquartered in Yokohama, Fujitsu Semiconductor Limited (formerly named Fujitsu Microelectronics Limited) was established as a subsidiary of Fujitsu Limited on March 21, 2008. Through its global sales and development network, with sites in Japan and throughout Asia, Europe, and the Americas, Fujitsu Semiconductor offers semiconductor solutions to the global marketplace.
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Tel: +81-45-755-7082


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