Leica Camera AG
Fujitsu Microelectronics Ltd.
Leica Camera and Fujitsu Microelectronics Co-develop Image Processing System Solution for High-end Digital SLR Cameras
-New image processing system to feature outstanding image quality, fast processing times, and low power consumption-
Tokyo and Cologne, Germany, September 24, 2008 - Leica Camera AG ("Leica") and Fujitsu Microelectronics Limited ("FML") announced today the co-development of an
image processing system solution for high-end digital single-lens reflex (SLR) cameras, to be featured in Leica's next-generation
cameras.
A digital SLR camera prototype, the LEICA S2, featuring the new image processing system will be exhibited by Leica (Stand
02.1 Hall A001) at the Photokina exhibition, to be held in Cologne, Germany from September 23 to 28.

Figure 1: Graphic image of the image processing system co-developed by Leica Camera and Fujitsu Microelectronics
Background
The number of image pixels handled by digital still cameras, such as digital SLR cameras and those on mobile phones is continually
rising, with higher definition becoming a key selling feature. As a result, there has been a rise in demand for low power
consumption and faster image processing systems. Satisfying these conflicting conditions is a challenge for design engineers.
Since 2001, FML has offered its Milbeaut series of image processing devices for cameras, delivering high-definition imagery,
fast processing speeds, and low power consumption. Widely used in digital SLR, compact digital still, and mobile phone cameras,
the Milbeaut series is meeting market requests in advance. Milbeaut technology offers various functions on a single chip
as required by these cameras, including image compression/decompression (image codec), noise reduction and memory card processing.
For nearly a century Leica Camera has worked to position itself as a globally-renowned and reputable camera manufacturer,
recognized for its outstanding expertise in camera imagery-related technologies, which are testament to its refined high-quality
product offerings. The company is actively engaged in the development of digital camera technologies, demonstrated by the
release in 2006 of its first digital still camera, the LEICA M8, featuring the popular Leica M series body.
Newly Developed Solution
Given the aforementioned market requirements, the new image processing system solution for high-end SLR cameras uses Leica’s
MAESTRO image processor based on FML’s Milbeaut technology, coupled with its control software.
The latest technology in FML’s Milbeaut series features improved power management, thereby achieving extremely low power consumption.
High-speed operation is achieved by the employment of two embedded CPUs: Fujitsu’s FR-80 and FR-V (VLIW architecture) and
additional accelerators. The combined faster operation of both software and hardware enables superior image processing performance.
For this joint development, Leica and FML created a team of dedicated hardware and software engineers to leverage the companies’
expertise and know-how. By combining the strengths of FML’s image-processing Milbeaut technologies with Leica’s high-definition
imaging technologies, the companies now offer an industry-leading image processing solution.
Stefan Trippe, COO of Leica Camera commented, “Leica’s philosophy is to deliver the very latest technology to its customers
- as a result, this joint development with Fujitsu Microelectronics, will enable Leica to continue to lead the field in terms
of picture quality.”
“Fujitsu Microelectronics welcomes this opportunity for co-development with Leica. Leica’s expertise and reputation in the
camera industry, combined with our Milbeaut imaging-processing LSI technology, will result in a truly outstanding high-end
SLR digital camera”, said Joji Murakami, Corporate Vice President at Fujitsu Microelectronics Limited.
Future Developments
The new solution platform resulting from this collaboration has been established for, and will hereon become a basis for the planning and development of new Leica products, as well as enabling easy implementation of FML’s next-generation devices. Furthermore, the newly created platform will enable the stable development of future image processing systems.
For more information
About Leica Camera AG
Leica Camera AG is an international company operating in the optical industry with headquarters in Solms, Germany. All the
products from the three areas of photography, sport optics and field observation have one task in common: to create a better
image. The product range covers a broad selection of cameras for photography, projectors for presenting images, binoculars,
scopes and distance measurement equipment for observation. All Leica cameras and lenses, all projectors, binoculars, scopes
and laser distance measurement devices are the result of years of experience, uncompromisingly high standards of quality as
well as continuous further development - created in the high-tech laboratory and Leica's manufacturing facility. Top quality
materials, combined with reliable precision mechanics and meticulous manufacture guarantee to create brilliant images.
For more information, please see: http://en.leica-camera.com/home/
About Fujitsu Microelectronics (FML)
Fujitsu Microelectronics Limited (FML) is a large-scale integrated circuit (LSI) manufacturer that provides highly reliable,
optimal solutions to meet the varying needs of its customers, through LSI offerings including ASIC/COT, ASSP and power management
ICs, and flash microcontrollers. Along with building on its wide-range expertise focusing on imaging, wireless, and security
LSI applications, FML also pursues initiatives for power efficiency and undertakes environmentally-conscious countermeasures.
Headquartered in Tokyo, FML was established as a subsidiary of Fujitsu Limited on March 21, 2008. Through its global sales
and development network with sites in Japan and other regions in Asia, Europe, and the U.S., FML offers LSI solutions to the
global marketplace. For more information: http://jp.fujitsu.com/group/fml/en/
Leica Camera Press Contacts:Sandra Looke |
Leica Camera Customer Contacts:
|
|
Ralph Hagenauer |
Fujitsu Microelectronics Press Contacts:Public and Investor Relations |
Fujitsu Microelectronics Customer Contacts:Milbeaut Marketing Dept. |
Company and product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of issue and is subject to change without advance notice.
